Move over, YouTubers with ring lights, and TikTokers who do the same dance for 45 minutes. In 2026, small business influencers are stepping into the spotlight—and sponsors are lining up around the block. Small Businesses Are the New Celebrity Influencers, and Sponsors Are Taking Notice And honestly? It’s about time. Why are Sponsors Obsessed and
Baby Boomers—those born between 1946 and 1964—hold an astonishing share of America’s wealth. This remarkable accumulation is often referred to as the Secret Fortune of Baby Boomers. Baby Boomers Aren’t Just a Demographic. They’re the Wealthiest and Most Influential Group in America. In fact, companies across nearly every major industry are investing heavily in marketing
‘Tis the Season to Get Sponsored The holiday season is a magical time when the air smells like pumpkin and everyone suddenly becomes very interested in ugly sweaters. You can get sponsors to pay for your holiday. Do you know what else fills the air this time of year (besides peppermint mochas and Mariah Carey)?
What happens when one of Broadway’s most beloved musicals meets brands that care about making a difference? Universal Pictures’ Wicked franchise didn’t just break box office records with $700 million globally – it turns sponsors into heroes by marketing through 400+ brand partnerships. Now Wicked: For Good is taking that blueprint and making it even
Sponsors are the secret ingredient for Thanksgiving. Thanksgiving isn’t just the time for eating too much, so you have a food coma and need stretchy pants. It isn’t just about turkey, football, pie, and the green bean casserole. It’s also the perfect season to talk about something for sponsors. Sponsors are the unsung heroes of
Halloween isn’t just for candy hoarders, costume contests, and pretending pumpkin spice is a food group. There are spooky ways to scare up sponsors and get creative. Think about it: brands love hopping on seasonal trends, and nothing says “sponsor me” like a haunted house full of marketing opportunities. $12.2 Billion on Halloween in Tricks
