The iconic film The Devil Wears Prada, starring Anne Hathaway, Meryl Streep, Emily Blunt, and Stanley Tucci, is officially returning with a sequel.
As multi-generational fans patiently wait for the film to be released, this is a perfect time for businesses to surround their brands with anything that aligns with beauty, luxury, or fashion. Popular companies such as L’Oréal Paris, TRESemmé, Tweezerman, and Grey Goose have already hopped on the trend through sponsorships and promotional campaigns. Here are ways that sponsors can get involved during a popular promotional time.
Themed Products
The Devil Wears Prada has such a wide audience that range from all different ages since the first movie was released in 2006. Ever since, it has continued to grow in popularity and has become a favorite rewatch for fans, being a perfect girls night in or family night movie. This is a great time for businesses to launch themed products that surround this film and will get customers more excited and invested in watching it once it is released.
For example, the company Tweezerman just released a new line of makeup tools inspired by this film. They have the themed color and name on these items featuring The Devil Wears Prada. Selling themed products that support this new movie will be a great way to build more clientele and keep products up to date with new beauty trends. This could draw in new customers that may be interested in this new content, though have never heard of your company before.
Even if businesses are outside of the beauty industry, they will be able to benefit from collaboration. Establishing a partnership with another business that is beauty-focused can spark interest for new customers and audiences. Making sponsored content together or hosting a pop-up shop with items that complement each other’s business are other ways to get attention from people.
What Sponsors Should Include
Successful sponsors should be targeting a specific audience. They should align with The Devil Wears Prada themes and trends. Companies that are related to fashion, makeup, and hair should take this time to create a new line of products that can be influenced by the second movie that is coming out soon.
Businesses in these industries should think about creating products that are inspired by the film. According to FilmDaily.tv, “A filmmaker identifies opportunities within the story where real-world brands or products could fit naturally. These opportunities are presented to potential partners as part of a sponsorship proposal that highlights how the collaboration supports the brand’s marketing goals.” The keyword here is natural because if the companies already embody beauty and fashion trends, it will easily fit well with the promotion of the movie.
Sponsorships Established
Companies such as L’Oréal Paris, TRESemmé, Tweezerman, and Grey Goose have already released their new commercials, advertisements, and campaigns that connect to the upcoming movie. Each has thought of creative ways to surround the idea of fashion, beauty, and women through their companies while using famous people in the same industry to promote it. They are also smart about the timing; they have shown these commercials, they televised them during big live events where they know a huge range of audiences are viewing them.
Similar to The Devil Wears Prada, other films that had a lot of online publicity such as Barbie, Wicked, and Marvel movies, all had multiple campaigns, sponsors, and themed content that were advertised in the same way.
Fashion Culture
Through the popularity of social media, fashion culture has become popular by people creating videos such as get ready with me, outfit of the day, and rating fashion trends. This keeps people interested in new fashion ideas and to stay updated on beauty trends.
Fashion culture around the world has become even bigger since the original The Devil Wears Prada movie was released. It raised the beauty standards, fashion trends, and women’s fashion that has continued to rise since.
Final Thoughts
There are many ways that sponsors can get involved and support upcoming films that their business can benefit from. Focus on who your audience is, ways to get the most attention, and following new trends on the internet are all important factors for a successful business. Use social media, create campaigns, and advertisements that will get people excited about watching the upcoming movie, The Devil Wears Prada 2. Be creative while focusing on the theme of the film: fashion, women, beauty, and luxury living.
FAQ
What types of companies will benefit from these sponsorships?
Any company that surrounds beauty, fashion, or women.
Can small businesses get involved?
Yes, of course, posting on social media, websites, and creating special content can benefit your business and help show your support.
